Silence and Advertising

“Spoken or printed, broadcast over the ether or on woodpulp, all advertising copy has but one purpose—to prevent the will from ever achieving silence.  Desirelessness is the condition of deliverance and illumination.  The condition of an expanding and technologically progressive system of mass production is universal craving.  Advertising is the organized effort to extend and intensify craving—to extend and intensify, that is to say, the workings of that force, which (as all the saints and teachers of all the higher religions have always taught) is the principle cause of suffering and wrong-doing and the greatest obstacle between the human soul and its divine Ground.”

-Aldous Huxley

~ by Scott Hamilton Peters on February 4, 2012.

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